Sonoma County Winery needs a fresh label design for new line of natural wines

Mastro Scheidt Cellars needed a packaging design and received 60 Bold, Playful packaging designs from 18 designers

60

Designs

18

Designers

$300

Budget

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This is what Mastro Scheidt Cellars was looking for in their packaging design

The growing natural wine market requires a fresh perspective. Traditional wine labels don't attract the attention of natural wine buyers or the spirit for which they were made. Natural wines tend to be sustainable, organic and biodynamic. Natural wines also break norms and have disrupted the commercial wine industry with their non-traditional imagery and label designs. Natural wines stick out on the shelf for their brighter colors, illustrations and more handwritten font selections. Bottles are typically flint (clear glass) showing the true color of the wine, red and white. Red wines are typically not opaque, but rather light colored with zero filtration (
see attached pic). No capsule is used, therefore, the cork is shown through the glass bottle. Read more